work experience
I’m a social media and digital marketing expert with 7+ years of professional experience managing in-house and third-party teams, with a proven track record of creating and implementing successful social media campaigns. Here’s a snapshot of some of my work…
bluemercury
As the head of the social team at Bluemercury, I oversee all social strategy, manage our agency partner, create shot lists for photoshoots, approve content calendars for three brands, analyze social insights, report on key KPIs and develop social activations for external brand partners.
lacroix sparkling water
During my time at Lacroix Sparkling Water, I strategically planned digital and social media marketing initiatives, created the social media calendars for all social platforms, developed social-first campaigns, coordinated large-scale events, maintained Influencer outreach and organically increased the Instagram following from 40K followers to 106K followers in 11 months!
miami marlins
While at the Marlins, I helped launch two pilot groups for a brand new loyalty program: The Fish Family. For this program, I created loyalty rewards, planned events, captured content for social media, developed all email communications and maintained the Fish Family website for Season Ticket Holders.
Major League Baseball
For 3+ seasons, I worked for Major League Baseball and their individual teams to shoot photo and video content before/during/after games. It was my job to creatively capture the atmosphere of the stadium and take fans behind-the-scenes with their favorite athletes and celebrities of the game.
u.s. fitness
As Director, Social Media, I created brand campaigns to be utilized in all digital and club communications to gym members for both Onelife Fitness and Sport&Health Clubs. It was my job to oversee the entire creative process for social media content creation, manage 60+ employees for club specific social accounts and develop strategies to increase brand awareness and engagement on social.